SAP Forum 2011, Mexico City

Invited as speaker by SAPs Telco Industry Unit I had the pleasure to talk at the SAP Forum 2011 in Mexico City. Great event, well attended and even so organized.

The Telco Session was very well engaged and featured excellent speakers.
= Telco 2.0: New Business Models for Telco companies, Simon Terrance, CEO, STL Partners
= Sustainable Business for Telecom Industry, Jens Amail, SVP and Head of SAP Telecommunications Industry
= Monetizing Services in a hyper-connected World, Martin Schmid, Sales Director Convergent Charging, SAP
= Cloud Computing, New Technologies, and Co-Innovation, Thomas Michael Bohnert, Technical Director, SAP Research

An amazing speech with lots of insights was given by Simon. I especially enjoyed the discussion around Softbank, a telco that hands out femto cells plus DSL backhaul for FREE to its mobile subscribers in order to enhance mobile experience. A pure accident that femto cells were an element in my talk as well. Another interesting topic was the upstream-downstream business concept: Telcos as facilitator in the very heart of the Internet century.

Jens took on and presented SAPs strategy for the telco industry high-lightning convergent charging and and real-time analytics. Who says SAP does not have a reasonable telco footprint. With Highdeal first, and now Sybase, SAP took measures and if continued, may eventually exploit its huge experience and eco-system to become a true telco big-player.

And there was also Martin, an SAP telco veteran, making a strong case for convergent charging in a hyper-connected world, with cloud computing, mobile adds, services, or in general value-add at the forefront.

Finally, pleasure was mine to talk about tech transformations. To cut short, it was amazing to talk to an engaged crowed. The slides can be found here

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