On CEO Essentials

2011-09-Newsweek_Romano_RomneyAn excellent article by A. Romano about Mitt Romney (“Can Mitt Make the Sale”) in the Newsweek magazine (October 3, Vol 14). Fine piece right in time (or did you know the guy?). Lots of theoretical background combined with a sound discussion on “essentials for presidential candidates” and how such relate to MR; or rather not.

At one point Romano elaborates on distinguishing leadership skills and cites Michael Maccoby, an Oxford psychoanalyst, who puts the difference of a CEO and what he calls a Marketing Leader in one punching paragraph. Check it out.

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